I build fan communities around music. That means social strategy, video, GIFs and graphics, direct-to-fan campaigns, and the reporting that shows what's working. My clients include Nickelback, Ghost, I Prevail, The Temptations, and the Frank Sinatra Estate. When I led I Prevail's comeback release after the band lost their lead singer, we reached 100 million streams, and when streams later dipped, I brought them back with a posting cadence built around their fans.

I studied journalism at Cal State Northridge, wrote 247+ articles as a freelance sports writer, and worked as a music supervisor at the American Film Institute. That mix of writing, music, and storytelling shapes how I approach every campaign.

I've been playing music for 20 years, and bass is my instrument. I play in Grateful To The Core, a Grateful Dead cover band. I'm a California native who collects records, hikes, camps, climbs, travels, and bleeds Dodger blue.